Facebook has joined the UK Gambling Commission in the efforts to limit gambling-related ads from the platform. In 2019, the regulator launched similar guidance for Twitter users of the micro-blogging platform.
The regulator shared the news, explaining the details of the guidance. Users can now limit the number of gambling-related ads they see on the social media platform.
UKGC and Facebook to Limit Gambling-Related Ads Exposure
The UK Gambling Commission has teamed up with Facebook to create guidance that would help users limit the number of gambling-related adverts they see on the popular platform. The guidance tells you the different ways in which you can use Facebook’s setting and safety tools and adjust them within your individual account to control what you can and cannot see in the Newsfeed.
The guidance, as the UK Gambling Commission explains, would help users mitigate the risk of exposure to gambling-related adverts and messages. In short, users can limit their exposure to these types of ads by adjusting the following: Ad Preferences Tool, Managing Data, and Hide Ads.
Adjusting the first feature, you can review the advertisers that you’ve recently seen ads from, and decide whether you’d want to see fewer ads about a number of pre-determined topics, thanks to the different sections within the feature. Using this feature, you can do the next step, Managing Data. You can control how your data is used to show ads on and off the platform, including whether you’d be targeted based on certain attributes listed on your profile. And finally, using the Hide Ads tool, you can control which ads you want to see on your Newsfeed to ensure they are relevant. You can hide all ads from a specific advertiser by clicking on the “Why am I seeing this ad?” feature.
The guide follows the regulator’s advertising technology challenge to the industry this year. A range of new practices aimed at reducing the vulnerable from gambling ads exposure online was introduced and the industry is committed to them.
Statements by UKGC and Facebook
Neil McArthur, the UKGC’s Chief Executive, said that protecting children and vulnerable audiences from being harmed or exploited by gambling ads were at the heart of what the regulator did, which was why they challenged the industry to look at how they could make better use of technology and prevent these ads from being seen by those individuals. Partnering with Facebook to create the guidance, McArthur continued, was a welcome step for the regulator in order to offer users practical, clear advice. He said he was hoping that it would help them limit the gambling-related content they were seeing on the platform.
Facebook’s VP of Global Gaming Rick Kelley said that the platform was committed to supporting a safe and transparent environment for users to control their experiences when using Facebook. He said that they were delighted that their partnership with the regulator would help operators to implement ads campaigns responsibly while helping to protect the users who use the platform.
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